DISTRIBUTOR AREA EXECUTIVE (DAE)

• Work closely with principal field sales team to achieve monthly sales and activation targets.
• Service dealers in a pre-assigned territory on a scheduled call frequency (visitations) to achieve sales targets and ensure no out-of-stock.
• Manage total dealers in the territory - ensure dealers performing to requirements and recruit new dealers to expand products distribution.
• Ensure dealers staff are well trained in product and promotion knowledge to engage effectively with consumers.
• Implement merchandising point of sales material (POSM) according to planogram.
• Collect market intelligence and provide timely feedback to principal on competitor's activities.