• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

Day-to-day tasks

• update social media sites
• write blogs, articles and posts
• respond to social media posts and discussions
• check online for company mentions and customer feedback
• oversee competitions and campaigns promoting your company
• promote social media use within your company
• develop strategies to increase your audience
• use social media tools to manage multiple sites
• use web tracking tools to check how effective your campaigns are
• budgeting and optimizing online marketing costs.